30 Ways to Win More Local Market Customers
During this seminar at the Auto Rental Summit, attendees will take home creative promotional ideas, internet marketing tips, ways to up referral business and more.
If you’re looking for new solutions to gain more local market customers, come to the Auto Rental Summit. We’ve convened a panel of marketing experts ready to share the latest tips on what cutting-edge car rental companies are doing to effectively gain more business in their communities.
In the seminar “30 Ways to Win More Local Market Customers,” attendees will take home tips and insights into new networking opportunities, internet and social media marketing, out-of-the-box promotional ideas, community outreach, ways to up your referrals and more.
These solutions are relevant no matter what market you’re in, from San Antonio and Sao Paulo to Vancouver or Venice! Handout will be provided.
The seminar will be presented by Leslie Saunders of Leslie Saunders: Insurance, Benefits and Training, Jim Schalberg of Jim Schalberg Auto Rental Solutions and Tom Diaz of Frontline Performance Group.
“Operators looking to drive more local market traffic can’t miss this seminar,” says Chris Brown, executive editor of Auto Rental News. “Our team of marketing gurus has promised 30 unique opportunities, but don’t be surprised if you get even more. These tips are low- to no-cost solutions, ones you can implement in your business immediately.”
The 2012 Auto Rental Summit takes place Oct. 29-30 at the Hollywood Beach Marriott in Hollywood, Fla.
The Auto Rental Summit is a gold-level training and education conference designed to improve customer service of car rental operations. Auto rental managers, executives and employees from corporate, franchised and independent companies from North America and overseas are invited to attend.
The Summit will be held in conjunction with the first-ever Auto Rental News Professional of the Year Awards, which will honor three associates from auto rental companies worldwide who demonstrate and promote outstanding customer satisfaction within the car rental process.
For Auto Rental Summit sponsorship opportunities, contact Joni Owens at 310-533-2530 or joni.owens@bobit.com.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
