Enterprise Holdings announced that it is franchising the use of its Alamo Rent A Car brand to Paradise Auto Rental and Sales Co. Ltd. of Turks and Caicos. Neal & Massy Automotive Ltd. — master franchisee for Enterprise Holdings in the East Caribbean region — completed the agreement with Paradise Auto Rental and Sales.

The appointment continues the expansion of the Alamo brand’s footprint in Latin America and the Caribbean, says Enterprise Holdings.

“We are pleased to bring the convenience and efficiency of our Alamo brand to customers in Turks and Caicos,” said Peter A. Smith, vice president of global franchising for Enterprise Holdings. “With local ownership and its knowledge of the automotive business, Paradise Auto Rental and Sales is an excellent choice as our franchisee in this attractive market.”

Alamo expects to begin operations with a location at Providenciales International Airport in late 2013 or early 2014, says Enterprise Holdings.

“The expansion of the Alamo brand into Turks and Caicos allows us to bring the highest level of customer service to this popular Caribbean destination,” said David O’Brien, senior vice president and executive chairman of Neal & Massy Automotive Ltd. “Visitors will soon have access to a brand they know and trust.”