European car rental site ArgusCarHire.com has launched a Facebook application, which allows customers to search and book car hire directly through Argus Car Hire's Facebook fan page.

Powered by Argus's three-click booking engine technology, the application means customers and fans of ArgusCarHire.com can check current rates and book their car hire without having to leave Facebook and search Argus Car Hire's Web site separately. Customers can also keep up to date with special offers and search reviews of car rental agents at their pick-up/drop-off locations.

Argus's Facebook booking application was developed completely in-house by the company's technical team in Dublin. The same team is also responsible for tweeting news and special offers from ArgusCarHire.com on Twitter.

"We recently launched our Facebook fan page and wanted to support our social media presence with an application that would set us apart and drive bookings," said Barry Malone, brand manager for ArgusCarHire.com. "This Facebook app is not only a more convenient way for customers to search and book car hire, it is also a great way for us to extend our reach to new and existing customers. With social media developing as quickly as it is, the car hire industry needs to keep up to date with changes in technology to access customers beyond their own websites."

To view ArgusCarHire.com's booking application, click here.

For more information about ArgusCarHire.com's booking application, contact Fiona Hilliard at fhilliard@arguscarhire.com or follow Argus on Twitter @arguscarhire or @FionaHilliard.