Related: Atlas Car and Truck Rental to Launch at Gold Coast Airport
Atlas Car Rental Partners with Omega Rental Cars
Australian-based Atlas Car Rental has signed an affiliate agreement with New Zealand’s Omega Rental Cars.

Photo courtesy of Atlas Car and Truck Rental.

Photo courtesy of Atlas Car and Truck Rental.
Australian-based Atlas Car Rental and New Zealand-based Omega Rental Cars have signed an affiliate agreement to work in co-operation.
Working together, the two companies will be able to offer rental services for both leisure and corporate markets at 20 locations across Australia and New Zealand.
Atlas Australia has expanded to eight corporate-owned locations and two licensee locations. Operating in Australia for 25 years, it has seen considerable growth in the last three years, according to the company.
“It is exciting times for Atlas, launching our first international footprint and affiliate program with Omega Rental Cars,” said Scott Atkins, general manager of Atlas. “Our steady growth has certainly made us one of Australia’s largest independent family-owned rental businesses, and we are excited to be able to team up with another independent business in New Zealand who are market leaders in their own right.”
Omega Rental Cars has been renting cars in New Zealand since 1992. The company has city and airport branches in Auckland, Wellington, Christchurch, and Queenstown, along with depots serving the Picton Ferry Terminal and Nelson Airport.
“We are looking forward to working with Atlas Car & Truck Rental, being able to provide our New Zealand clientele the opportunity to hire from a trusted Australian car rental company is a natural extension of our business,” said Simon Sceats, CEO of Omega Rental Cars. “We are also excited to be able to offer our services to Atlas clients when they are here in NZ. It seems both sides of the Tasman have come so close together over the past few years with the rapid expansion of flights on offer between the destinations of Australia & New Zealand; it just makes total sense to have this affiliation.”
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
