Avis Budget Group and MGM Resorts Ink Deal
Avis and Budget to become exclusive car rental partners for MGM Resorts’ M life loyalty program.
Avis Budget Group, Inc. and MGM Resorts International have entered into an agreement for Avis Rent A Car and Budget Rent A Car to become the exclusive car rental partners of M life, MGM Resorts' recently launched loyalty program, and provide on-site vehicle rental services with Avis at select MGM Resorts' properties in Las Vegas.
Under the multi-year agreement, Avis will become the car rental supplier at 13 MGM Resorts' properties to provide convenient, on-site access to quality vehicles for resort guests. In addition, M life members will enjoy special rates and offers from Avis.
"We are excited to expand our local market presence and showcase Avis' renowned 'We try harder' service and traveler amenities such as our smoke-free fleet, where2 GPS navigation devices and eToll electronic toll collection solutions to MGM Resorts' guests," said Tom Gartland, executive vice president of sales, marketing and customer care for Avis Budget Group. "Our new relationship with MGM Resorts International also will enhance Avis and Budget's online presence as the exclusive rental car providers on MGM Resorts' corporate website and on each property's website."
Bill Hornbuckle, MGM Resorts' chief marketing officer, said, "MGM Resorts is proud to partner with Avis Budget Group as we search for category-exclusive strategic alliances that equal the momentum of our own expansion. These travel industry partnerships are especially important to us in our efforts to create enhanced benefits and personalized rewards for our customers through M life."
Avis Rent A Car will be featured at MGM Resorts properties in Las Vegas including ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus. Going forward, Avis rentals also may be available on-site at Circus Circus in Reno; Gold Strike in Jean, Nev.; Gold Strike and Beau Rivage in Mississippi; MGM Grand Detroit; and at MGM Macau.
As part of the agreement, Avis and Budget rental offers, products and services will be marketed to M life members via email campaigns and online.
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