Avis Car Rental has announced that Brian Turner of Augusta, Ga., is the grand prize winner of the "It's Your Space" Facebook photo contest. Turner will receive a 2014 BMW 328i for showing the world how an Avis vehicle is "Brian's space."
The "It's Your Space" photo contest was an extension of the Avis advertising campaign "The Professionals." Featuring celebrities including photographer Nigel Barker, golfer Steve Stricker, athlete Gabby Reece and chef Thomas Keller, the contest shows how each celebrity uses an Avis rental car as "their space" to meet their specialized needs.
For the "It's Your Space" contest, photo submissions were evaluated on creativity/originality, quality of submission and theme, and the winning photo was chosen by Barker, according to Avis.
"The 'It's Your Space' Facebook contest was designed to generate consumer interest and enthusiasm for the brand — and it did just that,” said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "In fact, the number of submissions exceeded our expectations and the Avis fan base on Facebook increased by 450%.”
Brian Turner's photo was taken while his friend Bob was driving to their next destination. The two, along with friend John, were on a road trip to explore each of the country's national parks.
"I chose Brian's photo as the winning image because I instantly felt like I was in 'his space,'" said Barker. "The sheer enthusiasm, energy and voyeuristic feel of the photo kept me wanting to go back and look at it."
For more information or to view the winning entry, visit www.avis.com.
