Related: Avis Voted Best Car Rental Company by Travel Agents
Avis Tops Customer Loyalty Engagement Index
For the 18th consecutive year, Avis Car Rental has been ranked the No. 1 car rental company in the Brand Keys Customer Loyalty Engagement Index.
by Staff
April 11, 2017
Photo via Atomic Taco/Flickr
1 min to read
Photo via Atomic Taco/Flickr
For the 18th consecutive year, Avis Car Rental has been ranked the No. 1 car rental company in the Brand Keys Customer Loyalty Engagement Index.
The 2017 study examined brands in 83 categories. Avis received the highest marks in the car rental category by ranking first across all four behavioral engagement drivers, including empathetic customer service; comprehensible pricing discounts and options; convenience, expertise and reputation; and offering a wide range of connected and reliable features and vehicles.
"Being voted the top car rental company for the 18th consecutive year is a testament to the hard work and dedication of Avis employees," said Scott Deaver, executive vice president and chief marketing officer, Avis Budget Group. "Whether it's offering customers innovative solutions to give them more control and flexibility over the car rental experience, providing high-quality vehicles that meet renters' needs, or delivering premium service at each of our rental facilities, Avis employees are instrumental in driving customer loyalty and retention."
More Rental Operations
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →