Bookoutz recently entered the car rental industry with a patented software platform designed to improve how rental operators manage their fleets, evaluate assets, and drive profits.

The Greenville, S.C.-based company held a soft launch last week at a trade show in Las Vegas, where CEO and founder Ken Welch demonstrated the platform. 

Built by car rental operators for others, Bookoutz provides a central automated fleet valuation system. It can control inventory, set prices, and automate decision-making. Operators can gain the insights needed to run leaner and more profitable businesses.

The platform adapts to independent rental car operations or companies with multiple locations. 

Among its features: instant, real-time vehicle valuations, accurate profit calculations, and intelligent tools that minimize manual work and increase returns.

“We are a patent software that allows our customers to value an unlimited number of vehicles at one time within seconds,” Welch said in a news release. “Our valuations provide profit/equity in the assets they own and a value on the vehicle by multiple valuation systems such as Black Book and Manheim.”

Clients include car rental companies and finance sources that provide fleet funding to rental/fleet and leasing companies. 

“Our system provides the ability to determine when to sell the vehicles based on each company's criteria,” Welch said. 

The entrepreneur has worked in the car rental industry since 2004, including roles as a director of sales and marketing, a rental car franchise operator, an independent rental car company owner, and founder of a commercial insurance brokerage designed for the car rental industry. He also launched a limousine and non-emergency medical transportation business before opening a car rental franchise.

“Our system allows an immediate summary of the fleet each day at midnight, fleet mix as a whole and by location, average car payment, purchase prices, and mileage per car per month, just to name a few.”

The system will soon provide depreciation reports for the owners to use with their banks.