Car Rentals Decline in ASTA’s Agency Report
The 2013 American Society of Travel Agents (ASTA) revealed that car rental sales decreased 18% to 4% of agency sales in 2012. Airline sales also declined while hotel sales showed the most growth.
Travel Market Report released the 2013 American Society of Travel Agents (ASTA) Agency Profile on March 7 highlighting that while international sales have grown dramatically as a portion of travel agency business since 2004, car rental has declined.
Car rental has decreased by 18% since 2002 to account for 4% of agency sales in 2012.
Melissa Teates, ASTA’s director of research, said the current nature of car rental makes it less of a revenue source as there are more no-shows after a reservation since many car rental companies don’t require a deposit.
Airline sales accounted for 24% of agency business in 2012, a decline by 29% since 2002. Hotel sales showed the most growth at 11% of agency sales in 2012, an increase of 32%.
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