Croatian rent-a-car brand Carwiz has recognized  the importance of connecting with the Asian market by concluding a contract of collaboration with a South Korean partner, Dongbo Air Service — one the biggest GSA companies for airlines, cruises, trains, and rent-a-car business in South Korea. 

The number of South Korean tourists visiting Croatia in 2018 compared to 2016 has increased by almost 21%.

The Croatian National Tourist Board's research shows that almost 500,000 Korean tourists visited Croatia in 2018, and a positive growth trend of overnight stays is expected for 2019. 

"Entering the South Korean market is a step founded on deep analysis and numbers, therefore we are glad that our new partners have accepted our proposition," Krešimir Dobrilović, founder and CEO of Carwiz, said in a statement. "It's important to highlight that the market is constantly changing just like the habits of South Korean tourists who, in the past few years, went from tourists who exclusively use organized tours, to much more frequently travelling in their own arrangement.“  

Tourists from Asian counties mostly visit Zagreb, Zadar, Split, and Dubrovnik with the intention of visiting destinations such as Plitvice lakes and Krka falls.

"South Korean tourists differ from European tourists, mostly because the age of cars and all of the additional equipment is of the utmost importance to them — things like GoPro cameras and WiFi — without which they can't imagine life or travelling," added Dobrilović. "Compared to European tourists, Koreans are less price-sensitive..."