Auto Rental News
MenuMENU
SearchSEARCH

COVID-19: Brazil Car Rental, Ride Hailing Updates

In Brazil, the local vehicle leasing business has dropped by 25%, while the Brazilian car rental industry has taken a 90% hit.

April 7, 2020
COVID-19: Brazil Car Rental, Ride Hailing Updates

As many drivers have month-to-month agreements with car rental companies, some are opting to return their vehicles.

Photo via Pxfuel.

2 min to read


While social distancing measures in Brazil stemming from the new coronavirus (COVID-19) crisis has reduced the local vehicle leasing business by some 25%, the rent-a-car industry has taken a hit of at least 90%, according to Paulo Miguel Junior who is the president of the country's car rental association ABLA.

Much of it is due to the drop in business for drivers of mobile app-based ride hailing companies (e.g. Uber, 99, Cabify), many of which are rent-a-car clients. “It’s quite tough to even make 50 reais [US$10] in a 12-hour day,” one driver said on local TV news CNN Brazil.

Ad Loading...

As many drivers have month-to-month agreements with car rental companies, some are opting to return their vehicles. This has pressured some car suppliers, even to the point of offering as much as a 90% discount on the monthly payment, the news program said. 

To further mitigate losses, “some drivers are partnering up with food delivery apps [e.g. iFood, Rappi, Uber Eats] to make ends meet,” an Uber driver told Fleet LatAm. These services, however, already have agreements with many motorcycle and bicycle operators throughout the country. 

Brazil is estimated to have some 1 million ride-hail drivers. Among the country’s largest car rental and leasing companies are Localiza, Unidas, and Movida. 

The original story appears in FleetLatAm, a division of Global Fleet, and can be accessed here.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...