Dollar Thrifty Automotive Group Inc. today announced that it is now offering customers its customer-choice rental service at the San Jose International Airport (SJC).

San Jose marks the car rental company's 12th operation to offer this rental service. Dollar Thrifty said it plans to convert at least another 10 cities by the end of the year.

Dollar Thrifty's customer-choice offering gives customers the ability to reserve a vehicle class and size, and then select their own vehicle from those available on the lot at the time of arrival. This option provides customers with flexibility, while at the same time enhances efficiency by streamlining the rental process.

"Not only does this service streamline our internal operations, it significantly transforms our customers' car rental experience," said Scott Thompson, president and CEO of Dollar Thrifty Automotive Group Inc. "It puts customers in the driver's seat when selecting the vehicle that's right for them in terms of their tastes and needs. They have responded quite favorably to being given more flexibility in the rental process, and we are pleased with the initial results."

The service presently operates in Atlanta, Los Angeles, Oakland, Ontario (Calif.), Las Vegas, Orlando, Phoenix, Denver, Houston Intercontinental, Washington, D.C. (Dulles Airport) and Houston Hobby Airport. Because of positive customer feedback and its initial success at these locations, Dollar Thrifty plans to rollout out the customer-choice service in a number of major cities including Miami, Cleveland, Dallas Love Field and Baltimore, as well as other new locations that are operationally able to participate. The conversion will take place over the summer months through year end.