Enterprise Rent-A-Car is partnering with southern pop group Sir Rosevelt to launch “Share the Code. Hit the Road,” an effort to celebrate the people who serve others through acts of kindness big and small. The campaign will culminate with a unique fan-ticketed concert featuring Sir Rosevelt and special guests Cirque du Soleil on August 7, in Denver.

Designed to take fans on a unique musical journey, “Share the Code. Hit the Road” is a one-of-a-kind campaign that puts the power of concert ticketing into fans’ hands through a custom code-sharing method. Sir Rosevelt will kick-off the campaign by sharing codes with a handful of special fans to be redeemed as concert tickets. Each of those fans will also receive three additional codes to pay it forward by sharing with deserving people of their choosing. Those people will get three more codes to share and so on until all codes are distributed.

“We are focused on creating connections with customers in engaging ways, and every day, our employees are picking people up – both literally and figuratively – in the communities where they live and work,” Frank Thurman, vice president of marketing for Enterprise, said in a statement. “At Enterprise, we know that simple acts of kindness go a really long way. That’s why we’re particularly delighted that, through our partnership with Sir Rosevelt, we’re able to reward those picking people up in their own communities with access to an unforgettable experience… an experience that they’ve no doubt earned through the incredible acts of kindness they’ve shown to others.” 

Fans will also have the opportunity to tell their code-sharing story throughout the campaign at www.sharethecode.us.

“It’s an amazing feeling to create something that brings people joy and adds value to their daily lives,” said Sir Rosevelt lead singer, Zac Brown. “We are excited to put on an unforgettable free concert with Enterprise and lift up the audience by showing them the journey to the show of a lifetime is just as important as the show itself."

Related: Enterprise Secures St. Louis Entertainment Center Naming Rights