Enterprise Expands to Argentina, Paraguay, Curacao
Enterprise Holdings has announced that its Enterprise Rent-A-Car brand has started operating in Argentina, Paraguay, and Curacao this month. The locations will be serving the airports in Buenos Aires, Mendoza, Asuncion, and Willemstad.

Photo courtesy of Enterprise Holdings.

Photo courtesy of Enterprise Holdings.
Enterprise Holdings has announced that its Enterprise Rent-A-Car brand has started operating in Argentina, Paraguay, and Curacao this month.
The Enterprise Rent-A-Car brand — including the Enterprise Plus loyalty program — will be offered to customers at the main airports in Bariloche, Buenos Aires and Mendoza, Argentina; Asunción, Paraguay; and Willemstad, Curacao.
Enterprise’s first city-center location also opened in Asunción in September — and additional locations are planned for the three countries, according to the company.
National Car Rental also recently expanded its service offerings — including the brand’s Emerald Club loyalty program — at locations throughout Argentina and Paraguay.
“There’s tremendous growth potential for both corporate and leisure car rental in Latin America,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. Smith was a keynote speaker at the 2016 International Car Rental Show where he highlighted the company’s rapid international expansion and integrated global network.
Currently, Enterprise Holdings’ brands (Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car) operate in more than 85 countries, including 29 countries in Latin America.
More Rental Operations

NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
