Enterprise Holdings Inc. has announced plans to enter the Vietnam market with its flagship brand, Enterprise Rent-A-Car, as well as its National Car Rental and Alamo Rent A Car brands.

Enterprise Holdings appointed an affiliate of MP Logistics as its first franchisee in Asia at the 2017 Asian American Chamber of Commerce Connections Dinner, subject to Enterprise’s registration in Vietnam as a franchisor.

This appointment not only marks a historic milestone in Enterprise Holdings’ ongoing global expansion, but it also reflects a broader strategy to build an extensive network of transportation services, according to the company.

“We look forward to working with MP Logistics to further enhance our brands’ reputation,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “We believe this partnership is just the latest example of ensuring that our loyal leisure and corporate customers are able to enjoy the high-quality service they’ve come to expect from our Enterprise, National, and Alamo brands, no matter where in the world their travels take them.”

Next year, MP Logistics will begin providing long-term rentals under the Enterprise Rent-A-Car brand, primarily to the employees of multinational companies with operations in Vietnam. Over time, the offering will expand to include short-term car rental services for business and leisure travelers.

“Enterprise and MP Logistics are both committed to the highest standards of customer service,” said Minh Phuong Dang, CEO and founder of MP Logistics. “As family-owned companies, we both share common values that include a strong entrepreneurial spirit, a culture of excellence, and a deep commitment to our people.”