Enterprise Fleet Management, a division of Enterprise Rent-A-Car, has launched an aggressive set of environmental initiatives to help its customers reduce greenhouse gases and air pollution. The goal is to help businesses with medium-size fleets better manage vehicle emissions, the company reports.

Under Enterprise’s comprehensive environmental platform, customers can opt into a program to offset the impact of their fleets’ greenhouse gas emissions. Enterprise’s charitable foundation will enhance the program by matching a portion of each customer’s greenhouse gas offset purchase, up to a total match of $1 million. Other important initiatives include fleet emission footprint analyses, strategies for vehicle cycling and fleet optimization, and emerging fuel and engine technologies.

“Based on the results of a recent research study, we know our customers are looking for innovative ways to address the environmental impact of their fleets,” said Steve Bloom, senior vice president of Enterprise Fleet Management. “This program enables them to become part of the solution.”