Enterprise Rent-A-Car Partners with Sfakianakis Group in Greece
Enterprise plans to establish the brand as a global car rental provider with Sfakianakis Group as its third European franchisee.
Enterprise Rent-A-Car announced March 5 the appointment of its third European franchisee this year, automotive group Sfakianakis Group in Greece, as part of its plan to establish the flagship brand as a global car rental provider.
With Greece on the list of the top 10 most popular tourist destinations in Europe, Enterprise has ample opportunity to grow the Enterprise brand, according to the company.
Enterprise will also be able to develop a network in the surrounding countries including Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Former Yugoslavian Republic of Macedonia, Moldova, Montenegro, Romania, Serbia and Slovenia.
The partnership follows Enterprise Rent-A-Car's recent expansion into France, Spain, Portugal and Italy.
“This partnership was important for our European growth strategy,” said Peter A. Smith, Enterprise VP of global franchising. “With a continuing increase in demand for rental in business hubs and tourist destinations, the agreement with Sfakianakis Group enables us to develop a presence, not only in one of the most popular European tourist destinations, but also across the entire Balkan region and beyond.”
Related news: Enterprise Partners with Locauto Rent in Italy for Franchise Network
More Rental Operations
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →