Europcar Mobility Group has appointed Albéric Chopelin as its new chief commercial and customer officer effective April 15.

As such, Chopelin will also join the management board. Chopelin has left his position of senior vice president and chief sales and marketing officer at PSA Groupe.

Since early 2018 at this position, he was responsible of all the PSA Groupe’s commercial brands (Peugeot, Citroën, DS Automobiles, Opel, Vauxhall, and Free2Move), supporting the brands’ move upmarket and enhancing the commercial and marketing skills base. He joined the PSA Groupe in 2009 as vice president and country managing director and became senior vice president in 2011.

Between 2009 and 2018, he occupied several positions within the Group, where he managed business turnarounds and disruptive transformations in different European countries (notably Germany, Netherlands, Benelux, and Slovenia). He has more than 20 years experience in general management, change management, and marketing and sales in both international and small-medium-sized companies, where he held different senior management positions, mostly in the automotive industry and the retail industry (BMW Group, Ford Motor Company, French Foreign Trade Advisor, HBR Group).

Chopelin holds a master's degree in business and has followed an executive MBA education program at HEC in Paris.

This appointment completes the new leadership set up established by Caroline Parot, Europcar Mobility Group CEO.