Frissora Named CEO of Caesars Entertainment
Mark Frissora, the former CEO and chairman of The Hertz Corp., has officially been appointed the president and CEO of Caesars Entertainment Corp.
Mark Frissora, former CEO and chairman of Hertz, has been named the new CEO of Caesars Entertainment Corp. Photo by Amy Winter.
Mark Frissora, former CEO and chairman of Hertz, has been named the new CEO of Caesars Entertainment Corp. Photo by Amy Winter.
Mark Frissora has officially been appointed the president and CEO of Caesars Entertainment Corp. This announcement completes the transition plan previously announced by Caesars Entertainment in February when Frissora joined as president and CEO designate.
As president and CEO, Frissora will continue to report to the Board of Directors of Caesars Entertainment. Effective immediately, Frissora also becomes president and CEO of Caesars Enterprise Services (CES) and joins the CES Steering Committee.
Gary Loveman, former president and CEO of Caesars Entertainment, will continue to serve as chairman of the Board of Caesars Entertainment.
"Since joining the company in February, I have visited most of our domestic properties, met with all of the company's senior leaders and focused my attention on identifying new opportunities to drive growth and efficiency, which will ultimately create shareholder value," said Frissora. "I am excited about the opportunities ahead and to become part of such a dynamic company and industry. Caesars has a diverse collection of assets, a highly engaged management team and employee base and strong loyalty among its customers. ..."
Prior to joining Caesars Entertainment, Frissora served as chairman and CEO of Hertz, where he led the acquisitions of the Dollar Thrifty Automotive Group. He also expanded Hertz's U.S. off-airport business to almost 3,000 locations and launched the Hertz 24/7 hourly car rental service.
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →