Galves Market Conditions Reports Strong September
“I am yet to find anyone who remembers a time when the market has retained such strength over the summer and into the fall,” says Dan Galves regarding current wholesale market conditions.
More “Unprecedented” Growth
Last month we used the word “unprecedented” to describe the market at that time. It is now late-September and the market continues to rock in most segments. Totally unprecedented on my watch and I am yet to find anyone who remembers a time when the market has retained such strength over the summer and into the fall. I’m not sure when “unprecedented” becomes a precedent, but I’m quite sure we haven’t reached that point yet.
89 Percent of Trucks Up in Value!
Particularly strong, as they have been for months now, are full-size SUVs and pickups. There is no question that their relative strength is partly a response to the severe beatings they took last winter, but they continue to be in high demand and relatively short supply. It’s not unusual for trucks to be up 50 percent or more since January in spite of the fact that they are nine months older and priced with about 9,000 more miles. In fact, 89 percent of all vehicles listed in our “Light Duty Trucks Edition” have higher values now than they did back in January. Can we use the word “unprecedented” one more time?
Trades Scarce
As we said last month, we continue to believe that the supply/demand relationship in most segments continues to favor stability in the market and we don’t see any reason to believe that will change dramatically in the near future. Post C4C new vehicle sales are back to a more normal, if depressed compared to previous years, volume. Where we were selling around 16 million new vehicles a year, we are now selling at about a 9 to 10 million vehicles/year rate. Consequently trades are scarce. New vehicle inventories are generally very low and dealers are keeping trades they would normally have wholesaled in the past, adding to the lack of used vehicles available in the marketplace. More dealers are seeing used vehicles as central to their success creating additional demand in the marketplace. For all these reasons and more, the used vehicle market should remain strong in most segments.
Luxury Vehicles & Some Imports Still Lagging a Bit
The European and Asian luxury market, cars in particular, continues to be the one segment that is least affected by all the positive market trends and has lagged behind the rest of the market in general. And the higher in the luxury segment one gets the more that is the case. Nevertheless, though relative laggards, the luxury segment has not eroded as precipitously as it normally does at this time of year.
Your everyday, “bread and butter” import cars are the other segment that is a bit behind the curve relative to the rest of the market, but once again is not reacting as dramatically as one would expect at this time of year.
Overall Market Still Strong
All-in-all the market continues to be quite strong generally and we don’t see any reason for that to change. There will probably be some downward pressure from the forces that normally depress the market at this time of year and we expect to see some relative softening in all but the strongest segments, but we don’t believe that will be anything like what we have come to expect from the winter months in a more typical year.
More Rental Operations

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
