Auto Rental News
MenuMENU
SearchSEARCH

GBTA Poll: Coronavirus Is Decimating Entire Global Travel Industry

Almost every Global Business Travel Association member company (96%) reports they have canceled and/or suspended all or most international business travel regardless of location. Member poll results included.

March 24, 2020
GBTA Poll: Coronavirus Is Decimating Entire Global Travel Industry

To understand the coronavirus’s effects on business travel, GBTA conducted its fourth lightning poll among membership on March 18-21.

Photo via Dipartimento Protezione Civile/Flickr.

2 min to read


The coronavirus (COVID-19) continues to punish the global business travel industry, with business travel coming almost to a halt across the globe, according to the latest research conducted by the Global Business Travel Association (GBTA). Almost every GBTA member company (96%) report they have canceled and/or suspended all or most international business travel regardless of location.  

“The coronavirus is having a devasting effect on the global business travel industry the likes of which we have never seen,” said Scott Solombrino, COO and executive director of the Global Business Travel Association. “We urge Congress to come together and pass a financial package that will help the industry survive in these unprecedented times. The business travel industry is directly or indirectly responsible for seven in ten jobs throughout the world. It is imperative that Congress pass a responsible bill as soon as possible to save the industry before its fate is sealed.” 

Ad Loading...

To understand the coronavirus’s effects on business travel, GBTA conducted its fourth lightning poll among membership on March 18-21. GBTA received responses from more than 1,155 member companies throughout the world. View the entire poll results here. 

Among the poll’s key findings are: 

  • Business travel has come to a halt across the globe. Companies are canceling or suspending almost all business travel due to the coronavirus regardless of country or region. GBTA members report their companies have canceled or suspended “all” or “most” business trips to: 

  • China - 99% canceled or suspended 

  • Hong Kong - 99% canceled or suspended 

  • Taiwan – 98% canceled or suspended 

  • Other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia) - 97% canceled or suspended 

  • Europe – 96% canceled or suspended 

  • Middle East/Africa – 95% canceled or suspended 

  • Latin America – 92% canceled or suspended 

  • Canada – 89% canceled or suspended 

  • United States – 85% canceled or suspended 

  • Almost every GBTA member company (96%) reports they have canceled and/or suspended all or most international business travel regardless of location. In addition, four in five (82%) report they have canceled or suspended all or most domestic business trips. 

  • A majority of GBTA members based in the United States (84%) and Europe (81%) report their company has canceled or suspended all or most domestic business travel.  

  • Many GBTA member companies have instituted blanket cancelation/suspension of business travel regardless of location, duration or purpose. Four in ten (41%) report their company as canceled or suspended all business travel, while half (53%) report their company has canceled or suspended all non-essential trips but allows some essential travel. 

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...