General Motors' carsharing group Maven has a new vice president. Sigal Cordeiro, the new vice president, of Urban Mobility and Maven Car Sharing at General Motors, is tasked with defining the future of personal mobility through an on-demand sharing marketplace.

Cordeiro joined General Motors in 2000 as a Chevrolet Brand Analyst in Detroit. Since then she has held various roles including in product research, brand research, and global product marketing. Most recently, Cordeiro served as executive director leading global product marketing for a new family of vehicles for key global markets where she led product definition, market positioning and drove significant improvements in program profitability.

Throughout her career, Cordeiro managed marketing partnerships at TAM Brazilian Airlines as well as serving as director of consumer insights with NBC Universal.

A native of Brazil, Cordeiro has a bachelor's degree from Fundação Getúlio Vargas in Brazil, as well as an MBA from the University of Pennsylvania’s Wharton School.