Related: Go Rentals' Driving Simulator Could Reduce Accidents
Go Rentals Appoints New Entertainment Manager
Go Rentals, a car rental company specializing in the general aviation industry and servicing fine hotels and resorts, has hired Natalie Buether as its new national sales manager for corporate VIP and entertainment. The title is unique for a car rental company.

Natalie Buether, Go Rentals national sales manager.
Photo courtesy of Go Rentals.
Go Rentals, a car rental company specializing in the general aviation industry and servicing fine hotels and resorts, has hired Natalie Buether as its new national sales manager for corporate VIP and entertainment. The title is unique for a car rental company.
Go Rentals is adding to its list of high-powered and specialty-focused team members by introducing Buether to the team. She has experience in both entertainment and car rentals, which is a unique, hybrid talent and highly sought-after in Go Rentals’ service and hospitality field. Additionally, her relationships with studios, production companies, marketing executives, and executive level corporate clients give her extra leverage in a very competitive industry.
“I was already working with Go Rentals across the country so I knew about their service reputation, and I’d established a great relationship with personnel within the company. When this opportunity presented itself, I was excited at the prospect of adding to their book of business,” Buether said in a statement.
Buether will hit the ground running in her first weeks at Go Rentals and will learn the aviation business, which has endless crossover with the entertainment industry and executives at large corporations — another great match up for Go Rentals and its clientele.
"We are beyond excited to have Natalie join the team at Go Rentals. She brings entertainment and industry experience which is a given, but she also knows how to build relationships and how to create a high-touch, high-level guest experience." Kaye Gitibin, CEO of Go Rentals, said in a statement. "Natalie is a perfect fit for our culture and will be creating a team that specializes in addressing the needs of the entertainment and executive level guest."
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
