Auto Rental News
MenuMENU
SearchSEARCH

Google Spins Off Self-Driving Unit, Prepping Ride-Hailing Service

Google has formed a mobility company called Waymo to house its development of self-driving vehicles and may be laying the groundwork to roll out a ride-hailing service as soon as late 2017 in a partnership with Fiat Chrysler, according to various reports.

by Staff
December 13, 2016
Google Spins Off Self-Driving Unit, Prepping Ride-Hailing Service

Photo courtesy of Google.

2 min to read


Photo courtesy of Google.

Google has formed a mobility company called Waymo to house its development of self-driving technology and may be laying the groundwork to roll out a ride-hailing service as soon as late 2017 in a partnership with Fiat Chrysler, according to various reports.

Waymo — a name derived from Google's mission to find a "new way forward in mobility" — will be headed up by John Krafcik, Hyundai Motor America's former CEO.

Ad Loading...

In a blog posted on Waymo's website, he wrote that the company is shifting its focus from building driverless cars to developing sensors, software and technology it will then license to automakers and ride-hailing firms.

"We can see our technology being useful in personal vehicles, ridesharing, logistics, or solving last mile problems for public transport," Krafcik wrote in a Medium post. "In the long term, self-driving technology could be useful in ways the world has yet to imagine, creating many new types of products, jobs, and services."

Google parent Alphabet, Inc. plans to start a ride-sharing service with Fiat-Chrysler that will deploy a semi-autonomous version of Chrysler Pacifica minivans as early as the end of 2017, Automotive News reported.

Earlier this year, Google entered into a partnership with Fiat-Chrysler to test its self-driving technology in 2017 Chrysler Pacifica Hybrid minivans.

Google had been operating the self-driving unit under the umbrella of parent Alphabet as Google X.

Ad Loading...

Krafcik said the company began testing the first fully autonomous car, which has no steering wheel or pedals on public roads in Austin, Texas, last year. Blind man Steve Mahan rode one of the self-driving prototypes in public traffic on Oct. 20, 2015. Google has logged more than 2 million miles with its autonomous vehicles, mostly in Mountain View, Calif., near the company's headquarters.

Originally posted on Automotive Fleet

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...