Green Motion International recently signed its latest master country franchise in Denmark. 

The franchise has been acquired by local car dealership entrepreneur Dan Branislav and his family, marking another milestone in the brand’s expansion across Scandinavia.

With a strong track record in the Danish automotive industry, Branislav brings much experience and local market insights to Green Motion. 

The first franchise locations are expected to open later this quarter, with nationwide coverage planned.

Richard Lowden, founder and CEO of Green Motion, said in an April 23 news release: “This signing represents not only a strategic entry into the Danish market, but also a key step forward in our development across Scandinavia. Denmark’s strong focus on sustainability and green innovation makes it an ideal home for Green Motion.”

With the growing demand for sustainable travel options, Green Motion’s Nordic expansion aims to meet the needs of environmentally conscious consumers while supporting the global shift towards greener mobility.

“As a family, we are passionate about the future of sustainable transport and are eager to make a positive impact on both the environment and the car rental industry here in Denmark,” Branislav said.