Green Motion Opens in Albania
Green Motion opened its first location in Albania at Tirana Airport.

Photo courtesy of Green Motion

Photo courtesy of Green Motion
Green Motion has opened in Albania at Tirana Airport, after announcing the sale of the Master Country Franchise for Albania in December last year.
The new location joins other rental agencies like Sixt, Hertz and Europcar at Tirana Airport.
Green Motion is located near the main terminal building and is now officially open and accepting vehicle rental bookings of its fleet of low CO2 emission vehicles.
“We are very pleased to open our first location in Albania and look forward to developing the Green Motion brand throughout the country with sites opening across key locations over the coming months,” said Richard Lowden, Green Motion CEO and Founder. “Albania marks the 30th country that Green Motion is now present in, with our 31st in Portugal launching soon.”
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