Auto Rental News and the American Car Rental Association (ACRA) are pleased to announce that Greg Stubblefield of Enterprise Holdings will deliver the opening keynote address at the 2014 Car Rental Show (CRS), the global marketplace for the car rental industry.

Stubblefield is chief strategy officer and executive vice president of global sales and marketing for Enterprise Holdings. In his position, Stubblefield leads the strategic growth of the Enterprise, National and Alamo brands in North America and Europe, as well as the expansion of the company’s franchise network abroad. He also oversees Enterprise Holdings’ Marketing & Communications organization, the company’s global sustainability strategy as well as its car-sharing and vanpooling programs.

In his address, “The Future of Auto Rental: From Global to Local,” Stubblefield will provide perspective on car rental’s role in this new era of transportation, set forth the opportunities for smaller companies in today’s consolidated market and highlight the growth challenges for car rental overseas.

"We are delighted to have Greg deliver our opening keynote address," said Chris Brown, executive editor of Auto Rental News. "As Greg represents one of the leading car rental companies worldwide, our audience is eager to learn not only about Enterprise’s initiatives, but also the challenges facing the industry as a whole — from the big picture on down to the neighborhood.”

Stubblefield’s keynote is scheduled for 1 p.m. on Monday April 7. The 2014 Car Rental Show takes place April 7-8, 2013 at the Rio All-Suite Hotel & Casino, Las Vegas. Visit www.carrentalshow.com for more information.