Hertz Acquires Forces Inc. to Expand Energy Services Business
“By acquiring Forces, HERC will be able to expand its energy services business, with an anticipated $6 million in new revenues for 2011…” Hertz Chairman and Chief Executive Officer Mark P. Frissora said.
Hertz Global Holdings Inc. announced that Hertz Equipment Rental Corporation (HERC) has acquired Forces Inc., a power generator rental company headquartered in the Chicago metro area.
"The Forces acquisition is strategically important for Hertz Equipment Rental as it will enable us to fortify our positioning in the Metro-Chicago area," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "The construction and industrial market in Chicago is estimated to be a $17.5 billion market. By acquiring Forces, HERC will be able to expand its energy services business, with an anticipated $6 million in new revenues for 2011, while further strengthening our long-term strategy to diversify our business in the industrial sector."
HERC's energy services business specializes in providing power generator solutions to customers worldwide. The Forces acquisition enables Hertz to further penetrate power generation opportunities in the third largest industrial market in the United States, while enabling the company to tap into new opportunities in entertainment services, government, construction and other power needs in Chicago and surrounding markets.
"HERC is excited to have acquired Forces as it is one of the leading power generation companies in the Chicago area," said HERC President, Gerry Plescia. "Forces is a strong brand and brings to the table a tenured and experienced staff. With their technological and engineering experience, we envision tapping into the Forces staff to enhance our generator capabilities throughout the country."
Based in Naperville, Ill., Forces has been a power solution provider in Chicago and the upper Midwest for 40 years. Forces carries generators from 10kw to 1500kw as well as temperature control products in heat and air conditioning.
More Rental Operations

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
