The Hertz Corp. has appointed Optimus Limited as its General Sales Agent (GSA) to grow outbound car rentals from Pakistan.

According to Hertz, it is the first major car rental company to appoint an outbound representative in Pakistan, which has seen a steady rise in spending on outbound travel in recent years.

"This partnership reinforces the message of Hertz's market leadership in Pakistan and extends our broad range of products and services, not just domestically but internationally, to meet the needs of discerning and savvy travelers," said Michel Taride, group president, Hertz International.

Optimus — Pakistan's market leader for domestic car rental operations — is also Hertz’s Pakistan licensee with nine locations in five major cities. Optimus has established a 24-by-7 international reservations team dedicated to servicing the travel trade, corporate market and direct customers, says Hertz.

"With our extensive corporate customer base, alliances with leading travel businesses and a strong network of offices across Pakistan, Hertz will have the first mover advantage to tap on this huge potential from a global sales perspective," said Irfan Ahmad, chief operation officer for Optimus Limited.

Besides sedans, Hertz offers Prestige, Adrenaline, Fun, Family and Green Traveler from its Hertz Collections. For more information, visit www.hertz.com.pk.