Hertz's International President Michel Taride appears in a new film launched by the Foreign and Commonwealth Office (FCO) to challenge audience perceptions of the U.K. and promote the country from a new perspective.

Launched as part of the "See Britain" campaign, the film is one of 30 produced by the FCO, starring a range of personalities in the U.K. whom have a story to tell about their connection to this country that captures the spirit of modern Britain.

As a Frenchman living in the U.K. and heading up the international division of an American company from London, Taride was the perfect ambassador for the FCO's campaign. As the film shows, Taride is huge fan of the U.K. and champions the country's diversity, tolerance and creativity as being facets of modern British life which truly inspire him as the president of Hertz International.

To view the video, click here.