Hertz Launches Phase Two of Solar Energy Program
Most recently, Hertz completed the solar installation at its corporate headquarters in Park Ridge, N.J., which is expected to generate 300,000 kilowatt hours of renewable energy annually, and will soon be installing solar sites at two international airports.
The Hertz Corp. announced July 9 that the upcoming construction of two new solar installation sites this year is the initial launch of Phase Two of the company's solar energy program: Newark International Airport and John F. Kennedy International Airport. Combined, the new locations will generate more than 800,000 kilowatt hours of renewable energy and save 641 tons (581 metric tons) of carbon emissions annually, according to the company.
"Expanding our solar facilities is part of Hertz's ongoing commitment to sustainable business practices," said Mark P. Frissora, Hertz chairman and CEO. "We have taken a number of steps over the past year to fulfill our goal of leading the travel industry in renewable energy production and utilizing energy best practices across our operations. With this latest expansion, Hertz will increase its renewable energy generation while continuing to reduce costs companywide."
During 2012, Hertz will also complete the installation of eight additional solar systems at locations in: Augusta, Ga.; Denver; Los Angeles; Macon, Ga.; Newark, N.J., New York City and Boston.
Most recently, the company completed the solar installation at its corporate headquarters in Park Ridge, N.J., which is expected to generate 300,000 kilowatt hours of renewable energy annually. By 2011, Hertz installed solar systems at seven car and equipment rental locations. In total, Hertz will produce more than 3.1 million kilowatt hours of solar PV (Photovoltaic) energy at Hertz locations across the United States, saving 2,138 metric tonnes of carbon emissions annually — equivalent to the annual CO2 emissions generated from electricity use in 267 homes, according to the company.
As part of Hertz's ongoing commitment to renewable energy generation and investment in clean technology, the company has also joined the EPA Green Power Partnership. This is a voluntary program which encourages and recognizes organizations that produce and buy green power as a mechanism to reduce the environmental impacts associated with electricity use.
Hertz's global sustainability initiatives also include providing alternative fuel and fuel-efficient vehicles to customers and operational environmental programs, such as energy management, waste reduction and resource conservation, all of which are highlighted by the company's global sustainability strategy, Living Journey.
To read Hertz’s initial announcement of its most recent sustainability strategy, click here.
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
