The Hertz Corp. has appointed AiRep Aviation & Tourism, a Turkey-based travel management company, as its outbound General Sales Agent (GSA) representative for the travel trade in Turkey.

That growth will likely be aided by the increasing number of Turkish travelers to popular destinations such as the U.S. and Europe, says Hertz. According to the Turkish Ministry of Tourism, more than 11 million Turkish passport holders travelled abroad in 2012, while experts in the country estimate the number could increase to 16 million by 2015.

"Turkey generates millions of tourists every year, while Hertz outbound car rentals from the country between January and August 2013 increased by 27% versus the same period last year,” said Michel Taride, group president of Hertz International. “We are delighted to be aligned with AiRep Aviation & Tourism, whose extensive market knowledge and presence makes them an ideal partner to advance this growth."

Taride added that the U.S., Italy, Germany, France and Greece are currently the top five destinations for Turkish travelers choosing to rent with Hertz, accounting for a combined 67% of the total mentioned growth so far this year.

"We are committed to providing Turkey's travel trade professionals and their customers with the best range of travel products available on the market today," said Ferzan Unlusoy, general manager of AiRep Aviation & Tourism. “This partnership with Hertz will allow us to extend this offering further, and we are looking forward to establishing AiRep Aviation & Tourism as the face of Hertz within the travel trade in Turkey."