The Hertz Corp. has appointed Discover the World Marketing as its general sales agent (GSA) to help expand outbound car rentals from the Philippines. According to Hertz, this deal is a first of its kind in the Philippines car rental market.

Michel Taride, group president, RAC International, Hertz Corp., said: "We view the Philippines as an important and growing source market for our international car rentals, especially as visitor exports are expected to increase 8.2% from 2012 to 2022, according to the World Travel and Tourism Council. With its highly established pedigree in global travel distribution, Discover the World Marketing Philippines is ideally positioned to help Hertz expand its long-term outbound growth strategy."

According to Hertz, Discover has already established a local reservations office and call center to service the travel trade and corporate market. The company will collaborate on both outbound and inbound opportunities with Hertz Philippines — operated by Hertz licensee Exclusive Cars International Holdings.

"Hertz is the first major car rental company to appoint an outbound representative in the Philippines,” said Francis E. Juico, country director, Discover the World Marketing Philippines. “Our country continues to enjoy a vibrant outbound travel market for both leisure and business. We look forward to promoting Hertz to more than 2,000 travel agencies and various corporate clients, and collaborating with Hertz Philippines."

To celebrate this new partnership, Hertz has launched a discount of up to 25% off Hertz Prestige and Adrenaline Collections for customers residing in the Philippines. The promotion runs until Aug. 30 for car rentals picked up by Dec. 15.