Hertz Partners with Turkish Airlines to Offer Benefits to Members
Miles&Smiles members of the Turkish Airlines will earn 500 Bonus Miles with every booking and receive preferential car rental rates at more than 8,500 locations worldwide.
The Hertz Corp. entered into a partnership with Turkish Airlines to provide members of the carrier’s Miles&Smiles frequent flyer program with preferential rates on car rentals worldwide and bonus miles with every booking.
The three-year agreement will allow Miles&Smiles members around the world to take advantage of the best available rates on Hertz car rentals while earning 500 Bonus Miles for each booking.
This offer applies to reservations made through www.hertz.com or www.turkishairlines.com/en-int/. Bookings through the Hertz website will also have access to a range of special discounts and miles-based promotions during the year according to their membership tier.
“We are delighted to have entered into a new partnership with Turkish Airlines, and see this as an opportunity to build a lasting working relationship based on a strong forward-looking vision,” said Hertz International President and Hertz Corp. Executive Vice President Michel Taride. “We share a commitment to ensuring that our customers benefit from the latest innovations, developments and enhancements in travel service, comfort and ease of access. We look forward to providing Miles&Smiles members with many attractive car rental offers, and great service around the world.”
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
