Hertz Receives Awards From European Travel Publications
The two European awards come on the heels of the 16 awards Hertz received in 2009, from publications such as Conde Nast's Traveler and Reader's Digest (UK edition).
The Hertz Corporation won the German Business Traveller award for "Best Car Rental Company in Europe" and "Best Car Rental Company in the U.S." The reader survey, conducted annually, evaluates an array of companies in diverse sectors of the travel industry.
In addition, Hertz received the "Best Car Rental Company" award from UK-based Buying Business Travel. Selected by a panel of judges from the fleet and travel industry buying community, this is the fourth year Hertz won the Buying Business Travel Award.
"Hertz began 2010 winning two prestigious European awards while ending 2009 with two awards from the travel agent readers of Travel Weekly," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "Bestowed upon Hertz by independent consumers, members of the trade, and editorial boards, winning 16 awards in 2009 is an accomplishment we're proud to have achieved. These awards are a testament to the Hertz family who are dedicated to providing each and every customer with the utmost in service, as well as our customers who recognize the inherent value in the products and services we provide."
The two European awards come on the heels of Hertz winning the "Best Domestic" and "Best International" awards from the travel agent readers of US-based trade publication Travel Weekly. Throughout 2009, Hertz won 16 awards, including the esteemed Conde Nast Traveler "Readers' Choice" award, winning for the 17th consecutive year; the Business Traveller (UK) awards for "Best Car Rental in North America," for the 16th consecutive year, and the "Best Car Rental Company Worldwide"; the Reader's Digest (UK) "Most Trusted Brand of Car Hire" annual consumer survey award; and Hertz was selected for the fourth-consecutive year as a member of TTG Asia's Travel Hall of Fame.
Hertz Switzerland and Hertz Czech Republic were also honored with "Best Car Rental Company" accolades by Travel Inside and Travel Trade Gazette of each country respectively.
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
