Auto Rental News
MenuMENU
SearchSEARCH

Hertz Revenue Drops 3%

U.S. car rental revenue fell 3% during second quarter 2015. Hertz attributes the decline to a decrease in airport and off-airport rental volume, due in part to the closure of approximately 200 stores.

by Staff
August 11, 2015
Hertz Revenue Drops 3%

Photo courtesy of The Hertz Corp.

2 min to read


Photo courtesy of The Hertz Corp.

Hertz Global Holdings Inc. yesterday released its 2015 second quarter operating results.

Total U.S. car rental revenue was $1.6 billion in the 2015 second quarter, down 3% from the 2014 second quarter as a result of a 2% overall decline in transaction days. The company attributed the decline to a decrease in airport rental volume and a decrease in off-airport rental volume — due in part to the closure of around 200 stores.

Ad Loading...

During the second quarter, total revenue per day (RPD) declined 1%, primarily by lower fuel-related ancillary revenue, says the company. The revenue reduction was partially offset by a 5% decrease in direct operating expenses — versus the second quarter in 2014, according to the company.

"The second quarter demonstrates early progress in our efforts to drive performance improvement," said John Tague, Hertz’s president and chief executive officer. "Margins in our U.S. rental car business were stable year-over-year, and Total Revenue per Transaction Day, excluding ancillary fuel, returned to prior-year levels.”

Total international car rental revenues were $556 million in the second quarter of 2015, down 13% year-over-year, according to the company. This decrease was primarily due to the year-over-year negative impact of foreign currency — reducing revenues by $105 million. Excluding the impact of foreign currency, revenues increased $20 million or 4% year-over-year, says the company.

Other highlights from Hertz’s second quarter financial report included:

  • Hertz Global continued to implement its fleet renewal strategy across its brands. During the second quarter, Hertz added around 125,000 new vehicles and disposed of approximately 120,000 risk and repurchase vehicles.

  • Hertz’s U.S. car rental net depreciation per unit per month was flat year-over-year. Additionally, the mix of program cars increased 13 percentage points to 29% of the total average fleet.

  • Hertz Global continues to make progress in reducing its costs by $300 million annually in 2016 — $200 million of which is expected to be realized in 2015. In the first half of 2015, Hertz realized approximately $80 million in cost savings.



More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...