Hertz Revenue Drops 3%
U.S. car rental revenue fell 3% during second quarter 2015. Hertz attributes the decline to a decrease in airport and off-airport rental volume, due in part to the closure of approximately 200 stores.

Photo courtesy of The Hertz Corp.

Photo courtesy of The Hertz Corp.
Hertz Global Holdings Inc. yesterday released its 2015 second quarter operating results.
Total U.S. car rental revenue was $1.6 billion in the 2015 second quarter, down 3% from the 2014 second quarter as a result of a 2% overall decline in transaction days. The company attributed the decline to a decrease in airport rental volume and a decrease in off-airport rental volume — due in part to the closure of around 200 stores.
During the second quarter, total revenue per day (RPD) declined 1%, primarily by lower fuel-related ancillary revenue, says the company. The revenue reduction was partially offset by a 5% decrease in direct operating expenses — versus the second quarter in 2014, according to the company.
"The second quarter demonstrates early progress in our efforts to drive performance improvement," said John Tague, Hertz’s president and chief executive officer. "Margins in our U.S. rental car business were stable year-over-year, and Total Revenue per Transaction Day, excluding ancillary fuel, returned to prior-year levels.”
Total international car rental revenues were $556 million in the second quarter of 2015, down 13% year-over-year, according to the company. This decrease was primarily due to the year-over-year negative impact of foreign currency — reducing revenues by $105 million. Excluding the impact of foreign currency, revenues increased $20 million or 4% year-over-year, says the company.
Other highlights from Hertz’s second quarter financial report included:
Hertz Global continued to implement its fleet renewal strategy across its brands. During the second quarter, Hertz added around 125,000 new vehicles and disposed of approximately 120,000 risk and repurchase vehicles.
Hertz’s U.S. car rental net depreciation per unit per month was flat year-over-year. Additionally, the mix of program cars increased 13 percentage points to 29% of the total average fleet.
Hertz Global continues to make progress in reducing its costs by $300 million annually in 2016 — $200 million of which is expected to be realized in 2015. In the first half of 2015, Hertz realized approximately $80 million in cost savings.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
