Auto Rental News
MenuMENU
SearchSEARCH

In Memoriam: Peter Wurmer, EagleRider Cofounder

A celebration of life will be held Sunday at 2:00 p.m. at Crimson, at the main pool entrance inside Red Rock Hotel and Casino.

by Staff
April 13, 2018
2 min to read


Photo courtesy of Chris McIntyre/EagleRider. 

EagleRider cofounder and noted travel enthusiast Peter Wurmer died Tuesday at the age of 64.

Born and raised in Mittenwald, Germany on May 9, 1953, Wurmer had fond memories of collecting muchrooms, berries, and snails with his father to sell to local restaurants. He later studied electrical engineering at university before spending a year traveling around Africa in a Volkswagen van.

Ad Loading...

In 1982, Wurmer moved to the U.S. with $1,200 to his name. Although he wasn’t completely fluent in English, he eventually landed a job at Star Sporting Goods as a ski repairman, and later moved on to Go Vacations.

An entrepreneur at heart, Wurmer went into business with his friends, Chris McIntyre, Jeff Brown, and Bob Pitts, and started EagleRider in 1992. Using their own credit cards and a few motorcycles in Wurmer’s garage, Wurmer helped EagleRiders grow into one of the world’s largest motorcycle rental and tourism companies.

When he wasn’t busy travelling and making friends in each country he visited, Wurmer could be found in the kitchen created gourmet meals for those closest to him. A man of many talents, Wurmer skied in the Olympics, was a licensed pilot, and enjoyed scuba diving and riding his motorcycles.

Wurmer is survived by his wife and best friend of 18 years, Sandy; his children Amber, and her husband Mark, Mary Boots, and Joseph.

A celebration of life will be held Sunday at 2:00 p.m. at Crimson, at the main pool entrance inside Red Rock Hotel and Casino. Attendees are requested to dress casually and to donate to the Nevada Partnership for Homeless Youth in lieu of sending flowers.

Ad Loading...

Red Rock Hotel and Casino is located at 11011 W. Charleston Blvd., Las Vegas, Nevada.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...