Related: ACRA: Security to Take Center Stage at International Car Rental Show
International Car Rental Show Announces Innovations Theater
New presentation model on the exhibit hall floor consists of continual half-hour seminars with a product and service focus.
April 3, 2019
Innovations Theater will take place at the 2019 ICRS on the exhibit hall floor with dedicated seating in theater style.
1 min to read
The International Car Rental Show (ICRS) introduces Innovations Theater for the 2019 event. A new concept for ICRS, Innovations Theater consists of continual half-hour seminars with a product and service focus.
Innovations Theater occupies dedicated seating in theater style in the ICRS exhibit hall and will convene during exhibit hall hours April 14.
These are the session topics to-date for Innovations Theater 2019:
Introducing Green Motion’s multi-product strategy (presented in Spanish)
Continuously improving car rental software
Three bold predictions from a connected car realist
Introducing frictionless car rental: Drive & Go
Key Management using 1Micro
“Innovations Theater is a great opportunity for attendees to get quick, target information on the show floor from our vendor community,” says Chris Brown, executive editor of Auto Rental News and ICRS conference chair.
Visit here for the Innovations Theater schedule and presenting companies. (Note that the schedule for Innovations Theater in 2019 is full.)
The 2019 ICRS takes place April 14-16 at the Paris Hotel in Las Vegas.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →