Manheim and Avis Budget Group recently teamed up to host the first ever “Float Your Boat” campaign that awarded a boat to an Avis Budget Group buyer at each of 14 Manheim operating locations.

The campaign helped Avis Budget Group achieve double-digit increases in buyers and units sold during the first six months of the year.

The campaign also helped lead to a 39 percent increase in buyers and 61 percent increase in units sold for Avis Budget Group from Jan. 1 to June 15, 2007.

The promotion featured a boat giveaway at each participating operating location.