Related: J.D. Power: Car Rental Satisfaction Tops Hotels, Airlines
National Ranks No. 1 in J.D. Power Travel App Survey
The survey also noted that rental car apps have the lowest rate of adoption in the travel industry.

Out of a possible 1,000 points, National scored 860.
Photo via Pxhere.
In its inaugural Travel App Satisfaction Study, J.D. Power found National Car Rental to have the mobile app with the highest customer satisfaction rate.
The survey looked at four areas of customer satisfaction based on evaluations of more than 12,000 travelers: clarity of information provided; ease of navigation; overall appearance, speed of screen loading; range of services and activities.
Out of a possible 1,000 points, National scored 860.
“Travel apps have come a long way,” Michael Taylor, travel intelligence lead at J.D. Power, said in a statement. “While some travel apps are delivering on their promise, others are missing the mark at critical moments of truth that can significantly influence traveler perception of brands and services. We see big swings in scores among travel apps when users evaluate searching and booking functions.”
J.D. Power ranked car rental apps as follows:
National (860)
Enterprise (854)
Hertz (844)
Avis (841)
Budget (826)
The survey also noted that rental car apps have the lowest rate of adoption in the travel industry. Among participants who already had travel apps downloaded on their phones, airline apps were the most likely to installed (90%), followed by hotel apps (84%), and OTA apps (78%). Only 59% of participants had a car rental app on their phone.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
