Related: Auto Rental News Releases Coronavirus Survey Results
Pandemic Survey: Most Operators Report Revenue Drop of 75%-100%
In the second Auto Rental News survey of independent and franchised operators in the U.S., 55% of respondents said revenue has decreased 75% to 100% since late February, while 56% reported a drop of volume of 75% to 100%.

The survey results were tabulated on May 19.
Image via Flickr/Craig Taylor.
Auto Rental News has completed its second survey of independent and franchised operators in the U.S. to understand the effects of the coronavirus pandemic on the U.S. car rental industry.
The survey was sent out by email to a sample of Auto Rental News’ qualified circulation list of car rental operators. It was sent on May 6 and results were tabulated on May 19. The first survey was completed on April 6.
The results of this survey are based on 106 responses and exclude corporate operators (Enterprise Holdings, Hertz, Avis Budget Group, Sixt, Europcar). Of respondents’ operations, the mean number of full-time employees is 31 and the part-time mean number of employees is six.
Highlights of the data include:
While 81% of respondents said they’ve reduced staff hours because of the pandemic, 65% of those respondents said they’ve reduced staff by 51% to 100%.
59% said they’ve furloughed staff. Of that group, 58% have furloughed staff by 51% to 100% and 8% furloughed staff by 100%.
Regarding revenue, 55% said revenue has decreased 75% to 100% since late February, with 7% reporting a 100% revenue decrease, indicating suspension of operations. 73%
In terms of volume, 56% of respondents reported a drop of volume of 75% to 100% over normal seasonal patterns, with 8% reporting a 100% volume decrease, indicating suspension of operations.
Regarding rates, 27% reported rates have dropped 51% to 100% during the pandemic, and 28% reported a drop of 25% to 49%. Interestingly, 44% of respondents reported a drop of only 1% to 24%, with 20% reporting no rate decline.
Only 3% reported that they had been forced to close their businesses due to stay-at-home orders.
These findings correlate roughly with the percentages in the first survey, with the notable exception that volume appears to be improving: In the first survey, 68% reported a drop of volume of 75% to 100% with 14% reporting a 100% drop.
The survey also contains responses on fleet size and disposal, types of customers served, and steps taken to protect employees and customers.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
