Priceline.com officially launched Rental Car Freebies, a service that automatically searches for rental car company coupons and discounts that are available to Priceline and then applies them to the customer's final rental rate.  

Customers only need to enter in pickup and drop-off information to have special discounts and coupons automatically applied. If there are no discounts or coupons are available, the service will automatically suggest Priceline.com's Name Your Own Price rental car service and will show a sample of recent successful car rental bids for the desired location.

"Rental Car Freebies is a big time-saver for customers who want to see all of Priceline's specially available coupons and discounts in one place so they can instantly compare rental car companies and choose the rate they want," according to Brett Keller, Priceline.com's chief marketing officer. "Because we automatically apply the coupon savings or special discount to the rate, there are no codes for our customers to enter.  We do it all for them."