Rentalcars Connect has announced a new partnership that will allow icelolly.com to complement its online offering with an integrated white-label solution, which will allow customers of the holiday metasearch and travel deal platform to compare and book car rentals in one simple process alongside millions of deals on holidays, cruises, and U.K. breaks. 

The Rentalcars Connect agreement offers icelolly customers the option to reserve car rentals at any one of the 53,000 Rentalcars.com locations at the click of a button in 43 languages. Icelolly is also set to benefit from higher conversion rates, with Rentalcars Connect performing continuous A/B testing aimed at creating a more personalized merchandising experience for icelolly customers.

“Icelolly.com is a forward-thinking, ambitious and innovative company that is constantly looking at ways in which it can improve the customer travel booking experience," Fraser Ellacott, managing director at Rentalcars Connect, said in a statement. "Revitalising its car rental offering in partnership with Rentalcars Connect is the next step in its journey and we are looking forward to seeing our collaboration pay long-term dividends.”

The collaboration with a leading ground transportation provider will also help icelolly to boost its ancillary revenue streams, alongside offering its customers a more streamlined all-in-one booking experience.

Related: Rentalcars Connect Takes Pulse of Travel Industry