Auto Rental News
MenuMENU
SearchSEARCH

Shared Mobility Provider Unveils Facial Recognition Tech

Idemia and Omoove's solution uses the smartphone to create the identity of the driver by registering ID documents in a fast and user-friendly way, while afterwards granting access to the car through a selfie.

by Staff
February 28, 2018
Shared Mobility Provider Unveils Facial Recognition Tech

Photo courtesy of Idemia

1 min to read


Photo courtesy of Idemia

Idemia, a leader in augmented identity, and Omoove announced they have implemented facial recognition technology on EasyOpen, allowing the shared mobility tech providers to securely enroll and authenticate drivers prior to EasyOpen automatically opening vehicles.

The first version of the solution was launched last year and allows drivers, who have already registered on the application, to use their smartphones as a key to open their cars in a secure way.

Ad Loading...

This solution uses the smartphone to create the identity of the driver by registering ID documents in a fast and user-friendly way, while afterwards granting access to the car through a selfie thanks to Idemia’s facial recognition solution.

According to a study run by Frost & Sullivan, car sharing users number should increase by 16.4% by 2025; private car usage will then decrease and car rental agencies will need high performing technologies to secure shared cars.

A demonstration of EasyOpen will take place at the Mobile World Congress 2018, Feb. 26 – March 1 in Barcelona. 

End-to-end customer journey from registration on car rental application to opening of the car thanks to a selfie will be presented on this occasion on a Maserati Levante.

More Rental Software

car rental key handoff
Rental Software•September 28, 2026

How Operators Will Work With Their RMS in the Age of AI

AI embedded directly into rental management systems could change how operators analyze their businesses and take action, while raising new questions about permissions and control.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operations•by Martin Romjue•June 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operations•by Martin Romjue•June 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operations•by Martin Romjue•June 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental Operations•June 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental Operations•June 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematics•by News/Media Release•May 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
Ad Loading...