Sixt Selects New Zealand Franchise Partner
The Giltrap Group is New Zealand’s leading automotive company with over 50 years in the automotive market, providing an infrastructure that includes distribution, retail, and vehicle financing.

Sixt New Zealand will be welcoming its customers in Auckland, Christchurch, Queenstown, and Wellington starting from December 1.
Photo via Depositphotos.
Sixt has appointed Premium Mobility Services, the car rental subsidiary of the Giltrap Group, as its franchise partner for New Zealand.
Sixt New Zealand will be welcoming its customers in Auckland, Christchurch, Queenstown, and Wellington starting from December 1. Additional branches in major cities and at the relevant airports across New Zealand are planned.
The Giltrap Group is New Zealand’s leading automotive company with over 50 years in the automotive market, providing an infrastructure that includes distribution, retail, and vehicle financing. The partnership leverages Sixt’s experience in mobility for more than 100 years and the Giltrap Group’s potential to shape the future of the mobility market in New Zealand with launching an innovative car subscription model.
The range of services includes classic short-term and long-term rental, leasing business, and a subscription model. The car subscription allows customers to explore flexible car usage options of six, nine, or 12 months with a brand-new vehicle that best suits their individual mobility needs. Benefitting from the close ties to the Giltrap Group, the vehicle fleet comprises European and Japanese premium vehicles from compacts and limousines to SUVs, all-wheel drive, luxury sport vehicles, and electric vehicles.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
