Spain Remains Popular Easter Destination for UK Travelers
Car rental website Carhiremarket.com reports that 35% of its car rental travelers over the Easter holiday plan to visit Spain.
Data from Carehiremarket.com confirms that Spain remains the most popular car rental destination over the Easter holiday for British travelers, according to a Feb. 22 press release. From Mar. 31 to April 15, 35% of U.K. citizens renting a car through carhiremarket.com have booked to leave for Spain.
Other destinations listed in the top 10 compiled by carhiremarket.com include Italy, Cyprus and Portugal.
“With the recession biting, but holiday makers still wanting to beat the new year blues and book trips away, hiring a car close to home in Europe is a cost effective way to explore new destinations and popular scenic drives,” said Andrew Shorrock, product manager at carhiremarket.com. “A hire car in Barcelona could cost as little as £6 a day and until the end of February, there is up to 42% off car hire in several Spanish locations with carhiremarket.com in conjunction with Alamo.”
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
