U.S. Senate Passes ‘Travel Promotion Act'
The legislation is intended to drive new consumer spending from foreign visitors, who spend an average of $4,500 per person, per trip in the U.S.
On Sept. 9, the U.S. Senate passed S. 1023, the "Travel Promotion Act," with strong bipartisan support, 79 to 19. The legislation creates a public-private partnership to promote the United States as a premier travel destination and better explain U.S. security policies. Once passed by the House of Representatives and enacted into law, the program is estimated to create 40,000 U.S. jobs, drive $4 billion in new consumer spending according to Oxford Economics and reduce the federal budget deficit by $425 million according to the Congressional Budget Office. Overseas visitors spend an average of $4,500 per person, per trip in the United States.
"The United States Senate today took a giant step toward regaining America's position as the premier travel destination and strengthening our struggling economy," said Roger Dow, president and CEO of the U.S. Travel Association. "Nearly every company, city, state and developed nation understands the power of promotion. By getting in the global game, America will create tens of thousands of new jobs and strengthen its image in the world as visitors leave with an improved perception of our country and her people."
The "Travel Promotion Act," introduced by Senators Byron Dorgan (D-ND) and John Ensign (R-NV) and co-sponsored by 51 Senators, is modeled after successful state-level programs and is funded through a matching program featuring up to $100 million in private sector contributions and a $10 fee on foreign travelers who do not pay $131 for a visa to enter the United States. The fee is collected once every two years in conjunction with the Department of Homeland Security's Electronic System for Travel Authorization. No money is provided by U.S. taxpayers.
Nearly identical legislation passed the House of Representatives in the last session, but did not receive a Senate vote before adjournment. A new House companion bill, H.R. 2935, is co-sponsored by 68 members of the U.S. House of Representatives.
For more information about the Travel Promotion Act, please visit www.poweroftravel.org.
More Rental Operations

Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
