Zipcar Inc. announced the appointment of a new chief marketing officer and executive VP on March 4.

Based in Zipcar's Cambridge, Mass. office, Brian Harrington will be responsible for overseeing Zipcar's marketing organization, including member acquisition, global brand building, social media and public relations in addition to delivering new products and services. He will report directly to Scott Griffith, Zipcar chairman and CEO.

Prior to joining the team at Zipcar, Harrington operated his own consultancy, Little Harbor Group, and held leadership roles at Boathouse, a brand communications agency. He also co-founded the leisure travel website, I'm in!

Harrington was a member of the founding executive teams of Upromise and Connection to eBay, and held senior roles in sales and marketing at EF Education.  He also worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.

Harrington holds a Bachelor of Science degree from Boston College, as well as an MBA from the University of Notre Dame.