Zipcar Inc. has expanded its car sharing to serve customers throughout the city of San Diego.

Although Zipcar has been serving students and staff at four San Diego universities, it now has an expanded service area. Nearly 50 Zipcars are now parked in locations throughout downtown San Diego's neighborhoods, such as East Village and Little Italy, as well as at the San Diego International Airport, according to the company.

"With our wide variety of vehicles, reserved parking spots and advance reservations, Zipcar is a flexible and reliable option for San Diegans looking for an alternative — or supplement — to car ownership," said Zipcar President Mark Norman. "We're thrilled to build on our success in San Diego by expanding our 'wheels when you want them' service to more people in more places."

Rates start as low as $9 per hour and $73 per day. For more information on membership, visit www.zipcar.com/sandiego.