Auto Rental News
MenuMENU
SearchSEARCH

Zubie Lands Investment, Plans Expansion

Decathlon Capital Partners has invested in connected car company Zubie as it plans to expand its fleet management platform and launch new services.

January 10, 2022
Zubie Lands Investment, Plans Expansion

The investment is structured as a revenue-based financing solution for Zubie as it ramps up new services.

2 min to read


A significant investment from Decathlon Capital Partners is slated to support Zubie, Inc. as it expands its fleet management platform and launches new service capabilities, the companies announced on Jan. 5. Details of the multi-million-dollar funding package were not disclosed, according to a news release. 

Minnesota-based telematics provider Zubie provides a connected-car platform, GPS tracking, and fleet management software. The company’s Rental Connect product provides real-time fuel and odometer readings, which speeds up the check-in and check-out process for rental operators. Zubie also recently released Location Link, designed to assist in vehicle recovery efforts.

Ad Loading...

Other Zubie solutions include Smart Maintenance, an online solution to help fleet managers track, schedule, and pay for service online; Asset Trak, which enables fleet operators to track and protect equipment alongside their fleet vehicles in a unified view; and Zubie Dashcam, which delivers both forward-facing and in-cabin video data through Zubie’s software platform.

Chad Caswell, CEO of Zubie, said the investment from Decathlon Capital Partners comes at an important time in the company’s history. “As the car-rental business rebounds quickly from the effects of the pandemic, and as fleet operators continue to seek cost-effective tools to handle their complex responsibilities, Zubie has found strong acceptance for its forward-looking technology,” Caswell said. “With this investment, the company is well positioned to expand its product offerings and address new markets.”

John Borchers, managing director of Decathlon Capital Partners, added that the proven, scalable technology, and leadership of Zubie combine to establish the company as the leader in its industry. “The company has earned well-deserved recognition for its innovative technology and for its industry-focused management,” Borchers said. “Decathlon Capital Partners is pleased to play a role in Zubie’s continued success.”

The investment by Decathlon Capital Partners was structured as a revenue-based financing solution. Revenue-based funding models allow companies like Zubie to secure growth capital without having to sell any equity or endure any governance changes. Zubie will repay the investment through a small portion of its future revenues, according to the announcement.

More Rental Software

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photos of RentalMatics and Rently executives with company logos.
Rental Softwareby News/Media ReleaseApril 10, 2026

RentalMatics, Rently Combine Platforms To Link Fleet Data With Rental Car Operations

The integration aims to simplify processes by reducing the need to switch between systems and widen access to fleet information.

Read More →
Title page of video with photos of host and guest.
Rental Operationsby Martin RomjueApril 9, 2026

How AI Reforms Rental Pricing And Rates

AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]

Read More →
Ad Loading...
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
Ad Loading...
Title page with photos of Sanchit Garg and Martin Romjue
Rental Operationsby Martin RomjueMarch 16, 2026

Global Rental Car Demand, AI & Pricing

A CEO who specializes in AI technology brings his global perspective and previews his upcoming session at the International Car Rental Show. [VIDEO]

Read More →
Ad Loading...